Banner Ads : Colgate in the Stranger

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This assignment was to create a series of standard banner ads for Colgate to advertise in the Seattle Stranger’s home page. Thinking of the demographic I immediately thought of a younger ‘edgy’ crowd and from this my tag line just came to me “Clean that dirty mouth.” So from there I decided to pair that copy with photographs of Iggy Pop “the godfather of punk rock” and the filthiest man I could think of.

Banner Ads very in scale but are typically small rectangular advertisements that appear on all sorts of Web pages and vary considerably in appearance and subject matter, but they all share a basic function: if you click on them, your Internet browser will take you to the advertiser’s Web site. Banner ads are usually relatively simple pieces of HTML code, but their presence on the Web and their importance in Internet-based business is immense.



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